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  Sep 14, 2024
 
2014-2015 Graduate Studies Bulletin 
  
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2014-2015 Graduate Studies Bulletin [Archived Catalog]

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MKTG 858 - Seminar in Marketing Strategy I|

Credits: 3

Doctoral seminar investigating emerging paradigms and theory regarding the role of marketing within the firm and the effects of marketing mix variables on consumer behavior and firm performance.



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